About bio:renew – Made
With Antioxidants, Aloe
and Sea Kelp

We’re excited to bring you our Herbal Essences bio:renew collection ingredients to your bathroom.

Whichever product you choose, you can rest knowing our bio:renew shampoos and conditioners are 90% naturally-derived. We decided to make our bio:renew hair products without several ingredients that we consider “no-nos”.

So, what is bio:renew and how does it work? Learn the basics below.


Have you ever seen a penny turn green? That’s due to oxidation. Your hair can oxidize, too, becoming damaged and dull over time. But Mother Nature has your back. We added active antioxidants to our bio:renew blend to fight the process of oxidation. When you use bio:renew daily, you give your hair a healthy dose of antioxidants to revitalize hair.

Free Radicals

Free radicals are everywhere in nature, including your hair. They act like bullies, attacking proteins to leave hair weak. The bio:renew formula resupplies hair with antioxidants to keep your hair feeling and looking great by removing these damaging free radicals.

90 Percent Naturally Derived

The bio:renew formula is 90 percent naturally derived and has active antioxidants that help your hair feel and look healthy. We have worked with the world’s leading plant authority, the Royal Botanic Gardens, Kew to verify our genuine botanical ingredients.

At Herbal Essences, we’ve been working hard to put your safety first while creating products your love to use. We are confident that you will find a product and fragrance that meets you and your hair’s needs. Our bio:renew collection is all about giving you more choices and more confidence in your hair care decisions. So, go ahead, and give bio:renew a try!