Safety First: Creating Safe Shampoos and Conditioners

Formulas With High Standards

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety and product transparency. We want to protect you AND the planet.

It takes a village to ensure product safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our products meet all safety requirements around the world. If we have any doubts about an ingredient’s potential to cause you harm, we won’t use it. Period.

We do everything possible to protect our customers while creating effective hair care. Because we care. From mineral-free to paraben-free shampoos and conditioners, we have safe products for any kind of hair.

From Silicone-Free Shampoos to Paraben-Free Shampoos and Conditioners

Whether you want silicone-free shampoo or a paraben-free conditioner, our products are full of ingredients to help combat damaged hair and infuse it with the amazing scents inspired by the natural world.

We have formulas that are paraben-free, colorant-free, mineral oil-free, silicone-free, or sulfate-free. No matter what, you can find a shampoo or conditioner that smells good, feels good, and helps give you the beautiful hair you want.



Mineral oil

Added pthlatates (dbp, dehpdep and others)



Coal tar hair dyes and other coal tar ingredients



Verified by the Environmental Working Group

We’re dedicated to our products, the planet, and you (yes, you!). When we create our formulas, we have your best interest in mind.

That’s why we’ve partnered with the Environmental Working Group and designed sulfate-free shampoos that carry the EWG-verified seal. That means that our products meet EWG's strictest standards for your health and ingredient transparency. We make products that are good for your hair, good for your conscious, and good for your world.

Cruelty-Free Shampoos and Conditioners, Certified by PETA

Herbal Essences is proud to be recognized by PETA (People for the Ethical Treatment of Animals) as a cruelty-free brand.

We use non-animal alternative testing. What does that mean? Our products and ingredients are not tested on animals. Period. Go ahead, use our sulfate-free shampoos and paraben-free conditioners guilt-free!