One Tree Planted is working to restore forests, create habitat for biodiversity and make a positive social impact around the world. They have planted more than 40 million trees across the globe since 2014. To support these efforts, Herbal Essences has partnered with One Tree Planted to plant 50,000 native trees in British Columbia, Canada, in association with the Williams Lake Restoration Project. This project will reforest areas that burned in the 2017 Hanceville wildfire and the planted trees will provide various habitat values as well as re-establish communities and biodiversity.
Conservation and Reforestation in Canada:
Plants are the source of life. We know that trees clean our air by absorbing harmful pollutants, filter our water, prevent floods and landslides as well as strengthen biodiversity by providing habitats for millions of species, and protect the climate by capturing carbon dioxide from the atmosphere. Despite everything they do for us, 40% of plant species are at risk of extinction. Because Herbal Essences recognizes the power of plants, we are taking action to help protect biodiversity by partnering with One Tree Planted. This year, Herbal Essences will help “renew the forest” through reforestation so that future generations can continue experiencing the positive power of plants.
About One Tree Planted:
One Tree Planted is a non-profit organization focused on global reforestation and is dedicated to making it easier for both individuals and businesses to give back to the environment by planting trees. They create a healthier climate, protect biodiversity and help reforestation efforts by working with partners in more than 43 countries in North America, Latin America, Africa, Asia, Europe and the Pacific. These global projects help to restore forests after fires and floods, create jobs, build communities and protect habitat for wildlife.
To learn more about One Tree Planted’s projects and how to get involved, please visit onetreeplanted.org.
Herbal Essences’ Commitment to Nature:
Herbal Essences believes in the power of plants. That’s why we are committed to long-term partnerships with leading organizations focused on preservation and sustainability. As evidence of this commitment, Herbal Essences has partnered with the Royal Botanic Gardens, Kew, one of the world’s leading authorities on plants, to authenticate and verify the quality and purity of the real botanicals contained in our bio:renew formulas. Additionally, PETA, People for the Ethical Treatment of Animals, has recognized Herbal Essences as a cruelty-free brand, which means our products and ingredients are not tested on animals.