The Herbal Essences Sustainability Program is Making Strides for Our Planet

In 2016, as a part of the Herbal Essences Sustainability Program, we began purchasing certified renewable electricity credits—which come from windmills—for our Iowa City plant.

That means we’re adding MORE renewable energy to the electricity grid and LESS conventional fuels like coal, nuclear gas, and natural gas.

Green-e’s® program certifies that the Renewable Energy Certificates we purchase meet strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions. Since 2010, our Herbal Essences manufacturing sites around the world have reduced our total absolute energy by about 9% and total absolute gas emissions by more than 15%. We’re doing more so we can lessen our impact on the environment.

Our Herbal Essences Sustainability Program is working hard to eliminate waste at our manufacturing sites. How?

Our Iowa City Beauty Care facility is certified Zero Manufacturing Waste to Landfill. Let’s break that down: This means through composting, recycling, and energy recovery programs, our products and waste are diverted from landfills.

The Herbal Essences Sustainability Program is making a concerted effort to protect our world’s most precious resource.

From 2010 to 2016, our Herbal Essences sites around the world have reduced total absolute water consumption by over 20%—and that’s only the beginning.

Safe, effective ingredients and products never go out of style, so we will continue innovating with ingredients to provide new solutions for life’s everyday demands.

RBG Kew scientists use a process known as plant fingerprinting to confirm the identity and authenticity of key botanicals used in the Herbal Essences bio:renew products. The partnership with RBG Kew is supporting P&G in its Responsible Beauty program to enable and inspire a positive impact on the environment and society. Further information is available at https://us.pg.com/responsible-beauty/

Herbal Essences is making progress to lower our plastic footprint and invest in advance recycling to help keep plastic in use. Advance recycling is able to recycle even low quality plastic to create new, high quality plastic. Select bio:renew packaging (sulfate-free green bottles) incorporate advanced recycled plastic to help reduce the use of virgin plastic by diverting one ton of plastic waste advanced recycling when producing two tons of bottles. Currently, most of our other shampoo and conditioner bottles (non-green) also incorporate 50% recycled plastic from mechanical recycling.