What’s Up With Paraben-free Shampoo?
Parabens. You’ve probably heard a lot about them, but what are parabens and how do they affect your life? More importantly, should you use a paraben-free shampoo and other paraben-free hair care products? Learn the basics about parabens and our bio:renew paraben-free shampoos and conditioners.
Paraben 101
Parabens are preservatives that are used in many cosmetics products. Preservatives are very important; they keep your products safe and fresh. If not properly preserved, many cosmetic products are ideal conditions to grow bacteria and mold (yuck!). Parabens may sound weird, but they are a natural ingredient found in the fruits and vegetables you eat every day.
Safety First
At Herbal Essences, safety comes first. Before any ingredient goes into our shampoos and conditioners, we assess its safety and toxicity. If we have any doubts about its potential to cause harm, we consider it a “no-no” and don’t include it in our product formulas. With every preservative and ingredient, even if an ingredient is deemed safe, we work to determine a safe range for its use, backed up by science, to ensure your safety.
Our Paraben-free Shampoo and Conditioners
Although parabens have been proven safe over decades of research, we understand some people prefer products without parabens, so we chose an alternative preservative. Our 90% natural origin ingredients include water and any ingredient unchanged from its natural state or which has undergone processing but still keeps more than 50% of its original structure. By combining active antioxidants with cutting-edge science, we strive to give you better hair care choices. With botanicals certified by The Royal Botanic Gardens, Kew and intoxicating fragrances, you are sure to find a paraben-free shampoo that’s right for you.
*includes purified water and ingredient materials derived from a natural source and subjected to limited processing